Starburst” is a popular brand of fruit-flavored chewy candy, first introduced in the United Kingdom in 1960 under the name “Opal Fruits” by Mars Incorporated. Later, in 1967, it was launched in the United States under the name “Starburst.”
Starburst candies are known for their chewy texture and intense fruit flavors. Each candy is individually wrapped in a rectangular shape. The original flavors in the UK were lemon and lime, orange, strawberry, and blackcurrant. In the US, the classic flavor lineup includes lemon, orange, cherry, and strawberry. Over the years, the brand has expanded to include a wide variety of flavors and product variations, such as:
- Tropical Starburst: Featuring tropical flavors like mango melon and pineapple.
- Sour Starburst: Offering a sour twist to the classic fruit flavors.
FaveREDs Starburst: A mix of the most popular red and pink flavors, like strawberry and watermelon.
Starburst Minis: Unwrapped, smaller versions of the classic candy.
Starburst has a distinctive tagline, “Unexplainably Juicy,” which highlights the juicy flavor sensation the candy is known for. The brand has become a staple in the confectionery market worldwide, popular for its bold flavors and chewy texture. It’s often enjoyed as a snack and is also used in various recipes, such as desserts and sweet treats, adding a fruity flavor and chewy texture.
